Monthly Archives: February 2025
Amar Bharti Insitute of Media Management (ABIMM) is an educational wing of Amar Bharti Media Group.
Emerging Technologies and Their Impact In recent years, the field of public relations has experienced significant transformations due to the advent of emerging technologies. Key advancements, particularly in artificial...
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Understanding Influencer Marketing Influencer marketing has emerged as a pivotal strategy in the realm of media management, particularly in the ever-evolving digital landscape. It involves partnering with individuals who...
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Understanding Content Monetization Content monetization refers to the process through which media businesses generate revenue from their content. In the contemporary digital landscape, characterized by an abundance of information...
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The Evolution of Media: A Historical Perspective The landscape of media has undergone significant transformations, tracing its roots back to traditional forms such as print, radio, and television. Print...
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What is Copyright? Copyright is a legal framework that grants creators exclusive rights over their original works. This form of intellectual property protection is designed to encourage innovation and...
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Understanding Data Analytics in the Media Landscape Data analytics in the media landscape refers to the systematic computational analysis of data that is used to derive actionable insights relevant...
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The Emergence of Social Media as a Marketing Platform The evolution of social media has been a remarkable journey, transitioning from basic networking sites to robust marketing tools that...
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Understanding the OTT Landscape Over-The-Top (OTT) services refer to the delivery of content over the internet without the involvement of traditional cable or satellite television platforms. Instead of relying...
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Introduction to AI in Media Management Artificial Intelligence (AI) has emerged as a transformative force within various industries, including media management. AI refers to the simulation of human intelligence...
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The Rise of Digital Media in Journalism The landscape of journalism has undergone a significant transformation in recent years, driven by the increasing prominence of digital media. This evolution...
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